Rwandan stories, streamed properly

Rwandan video mostly lives somewhere else. A match is on a foreign broadcaster or nowhere at all; a film gets a festival run and then disappears; a concert exists as forty vertical clips. The people who made any of it rarely see money from it.

Amashusho is the alternative: a place where a Rwandan federation, studio, promoter or creator can publish directly, charge fairly, get paid in a way that works here, and keep the audience relationship.

• Phone first. You sign in with your number and a code. Most people here will never set a password, and they should not have to.
• Mobile money first. MTN MoMo and Airtel Money are how Rwanda pays. Cards are for the diaspora, not the default.
• Pay per title, not only per month. Most people will not commit to a subscription for a catalogue they have not seen. They will pay for tonight’s match.
• Built for a phone on a mobile network. The video ladder goes lower than most platforms bother with, because a watchable blurry goal beats a spinner.
• Our own infrastructure. We encode and deliver our own video rather than renting someone else’s API, which is what makes a 1,000 RWF ticket work as a business.

Viewers in Rwanda, and Rwandans abroad who cannot get any of this where they live. On the other side: federations and clubs, film and TV studios, event promoters, conference organisers, and independent creators who want a real distribution channel rather than a social feed.

If that is you, apply for a channel.

Kigali, Rwanda. Written to contact reaches a person, not a queue.